Branding
Penn Compose — Expanding a musical community through rebranding
Penn Compose is a student music composition club with a vision to foster a community of composers, songwriters, producers, and anyone interested in music-making—regardless of genre.
As Vice President and Designer, I reached out and surveyed Penn students and discovered that many students considered to join but were hesitant to because it seemed exclusive to those with music theory knowledge or an interest in classical music. The branding, featuring musical notations and the word "compose," was not effectively representing the club's inclusive vision.
To address this, I redesigned the logo and the banner to reflect a more modern aesthetic and broader appeal, in order to include producers and songwriters who don't work with traditional musical scores. We decided to keep the name as it might confuse original members.
Additionally, I designed posters emphasizing that the club welcomes music makers of all genres. I also hosted beat-making workshops, which successfully attracted around 20 participants.
